C01.03 Five Tactics for Using Risk as Your Friend, not Your Enemy

documents / C - Managing Risk /

by Charles Nelson AIA, LFRAIA, February 2014 »

Most design professionals treat risk as a 4-letter word, to be avoided whenever possible. Yet, most projects have more risks lurking in the corners than a flophouse has cockroaches – studiously ignored by your competitors. What a great opportunity!

Meanwhile, your clients’ lawyers are working overtime to dream up language to tie you hand and foot while the risk cockroaches crawl around undeterred, eyeing you hungrily. Time to start a Raiding party…

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