The Innovative, Visionary Practice
by James Cramer »
What turns a sleepy firm into a fast growing, visionary office that gains market share in each of its service segments? Why are clients consistently attracted to a relative handful of certain firms? Despite the daily assault of traditional marketing tactics, we believe clients are actually persuaded most often by the power of word of mouth and by what they hear from trusted sources. We sometimes refer to this simply as “buzz”. We hear the following differentiators create that hum: relevance, likeability, vision, and an uncommonly high service IQ. Does your firm have a compelling agenda for the future? (continued)
Ed. note: Jim Cramer’s paper, written in 2002, is completely relevant today. This paper guided my thinking in writing parts of Managing Quality in Architecture.
Read Jim’s paper The Innovative, Visionary Practice below