Architecture has a hidden crisis: A critical erosion of relevance.
The profession has a choice: Take control, or cede what little control is left.
Watch the sun set, or rise?
You can take control.
If your goals include:
Rethinking your practice business systems will present opportunities for increased revenue, margins and growth
Analysing client relationships includes understanding your clients’ perceptions and adopting a new client-focused culture
Re-evaluating your risk management approach will ensure your clients and your practice are adequately protected
Updating & improving your quality system will ensure you continually meet / exceed client quality expectations
Assessing the effectiveness of your design processes will stimulate innovative and viable design solutions
Updating your project management approach will ensure schedule, budget, quality and scope outcomes are met
Easy so far. But that's not Control.
Now the forest gets denser, the trail steeper.
"The profession" won't take control; because of a "way we've always done it" mindset. Individual practices have to lead a new way; the profession might follow.
I've wandered these woods for more than 50 years; I know them like the back of my hand.
I know the way to Sunrise Point, if you want to go there.